Baobab Collection supports the fight against breast cancer
Since 2018, Baobab Collection has been committed to supporting BIG (Breast International Group), one of the largest international research networks dedicated to breast cancer. A part of the profits from the Women and Gentlemen scented candles is donated to BIG to support the research against breast cancer.
Breast cancer is now the most diagnosed cancer among women. Globally, nearly one in twenty women will be diagnosed with breast cancer during their lifetime. In 2022, approximately 2.3 million women received this diagnosis.
Behind these figures are personal stories and struggles. To support this fight, Baobab Collection wanted to combine its creative expertise with BIG's scientific work.
BIG (BREAST INTERNATIONAL GROUP)
Founded by Dr Martine Piccart, a medical oncologist at the Bordet Institute in Brussels, BIG brings together thousands of researchers and doctors in more than 70 countries to coordinate collaborative clinical trials. These projects accelerate the development of innovative treatments and improve patients' quality of life.
Baobab Collection supports one of these research projects: the Aurora programme. This programme identifies genetic changes in breast cancer tumours.
Women & Gentlemen: symbols of a shared fight
Two iconic creations embody Baobab Collection's commitment to the fight against breast cancer: the Women and Gentlemen scented candles. These two creations, produced with the brand's artisanal expertise, together become the emblems of a committed partnership in which decorative objects take on a symbolic and supportive dimension.
WOMEN SCENTED CANDLE
Magnolia - Rose - Musk
Designed for this partnership, the Women scented candle features a hand–screen–printed decoration that highlights the feminine symbol in pink and 24-carat gold. Its fragrance combines magnolia, rose and musk, a subtle accord created to celebrate the many facets of femininity.
GENTLEMEN SCENTED CANDLE
Rum - Saffron - Labdanum
Created to highlight the valuable role of men and their essential support in this fight, the Gentlemen scented candle also features the feminine symbol, this time screen-printed in blue and platinum. Its notes of rum, saffron and labdanum create a warm and enveloping fragrance.
The story behind the collaboration
The story behind this collaboration started with an encounter. In 2018, a young woman working at BIG, diagnosed with breast cancer at only 35 years old, visited the Baobab Collection team. Her story deeply moved our artistic director, Corinne Bensahel, whose mother had succumbed to the same disease. This personal experience sparked the desire to create a candle that would be both a decorative object and a message of solidarity, as well as a concrete gesture in support of research.
The Women scented candle was thus born, followed by the Gentlemen scented candle to symbolise the importance of masculine support in this fight.
PINK OCTOBER
Each edition of Pink October is an opportunity for Baobab Collection to reaffirm its commitment to BIG and the fight against breast cancer. Behind each lit candle lies a flame of hope, a contribution to research, and concrete support for patients and their loved ones.
You can also support this cause by donating to BIG.
