NEW FLAGSHIP STORE IN NEW YORK
BAOBAB COLLECTION OPENS ON BLEECKER STREET
Baobab Collection opens its second Flagship Store in New York
On November 10th, 2025, Baobab Collection unveiled its new boutique at 396 Bleecker Street, in the heart of New York’s West Village. At 407 square feet, this intimate store joins our Madison Avenue flagship as its downtown counterpart, deepening our connection to New York’s design culture and its community of design and fragrance enthusiasts.
This opening marks our fourth U.S. store and introduces our new retail concept, imagined under a renewed creative vision that will guide Baobab Collection’s through its global expansion.
An Intimate and Sensory Experience
The Baobab Collection Bleecker Street boutique has been conceived as an immersive space that celebrates the beauty of craft and the ritual of lighting a candle. Through natural materials, textured surfaces, and subtle plays of shadow and glow, the boutique embodies European refinement; a place where fragrance meets design, and every candle, diffuser, and object tells a story through emotion, light, and scent.
A Creative Vision Taking Place on Bleecker Street
The Baobab tree, emblem of the brand and symbol of longevity and transcendence, serves as the creative thread connecting all our boutiques. In each store, this tree will be reinterpreted by a local artist, offering a unique artistic expression of the brand’s spirit. On Bleecker Street, this vision unfolds among galleries and independent ateliers, blending European refinement with New York’s vibrant energy.
“Bleecker Street, with its heritage and sense of community, offers the perfect setting to express our evolving vision; a dialogue between art, design, and lifestyle.” explains Charlotte Croonenberghs, President of Baobab Collection North America.
The Bleecker Street boutique stands as a reflection of Baobab Collection’s world, timeless savoir-faire, radiant light, and quiet beauty in the heart of New York.
Our store
396 Bleecker Street
New York, NY 10014
Monday - Saturday: 10 am - 7 pm
Sunday: 12 pm - 6 pm
