Designed as a festive home, this immersive pop-up celebrates the warmth, elegance, and refinement that define the Maison. Upon entering, visitors are enveloped in a cozy and sophisticated atmosphere where warm wood tones, textured fabrics, plush carpets, and the glow of a fireplace recreate the comfort of an elegant winter living room. Every detail evokes the gentle spirit of a Christmas at home, transforming the visit into a sensory escape in the heart of Paris.

At the core of the pop-up stands a central column, the emblem of Baobab Collection’s new retail concept. This avant-garde design embodies the brand’s forward-thinking approach to the in-store experience, a vision that will soon unfold in its upcoming boutiques around the world.

This pop-up offers a full immersion into Baobab Collection’s world, showcasing both its iconic creations and its special Holidays collection. Visitors will discover luxurious candles, elegant diffusers, and exclusive gift sets designed especially for the festive season.