Baobab Collection presents

a holiday dream at printemps haussmann

BAOBAB COLLECTION PRESENTS

A HOLIDAY DREAM AT PRINTEMPS HAUSSMANN

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Baobab Collection celebrates the magic of Holidays with its first Pop-Up Store at Printemps Haussmann

From November 4th, 2025, to January 5th, 2026, Baobab Collection invites you to experience the magic of the festive season with the opening of its first Pop-Up Store at Printemps Haussmann. Already present within the department store with its permanent corner, Baobab Collection now takes over a prestigious space at the entrance of the Men’s Building, offering visitors an exceptional holiday experience in the heart of Paris.

A warm and sensory journey into Baobab Collection’s world

Designed as a festive home, this immersive pop-up celebrates the warmth, elegance, and refinement that define the Maison. Upon entering, visitors are enveloped in a cozy and sophisticated atmosphere where warm wood tones, textured fabrics, plush carpets, and the glow of a fireplace recreate the comfort of an elegant winter living room. Every detail evokes the gentle spirit of a Christmas at home, transforming the visit into a sensory escape in the heart of Paris.

A glimpse into the brand’s new retail vision

At the core of the pop-up stands a central column, the emblem of Baobab Collection’s new retail concept. This avant-garde design embodies the brand’s forward-thinking approach to the in-store experience, a vision that will soon unfold in its upcoming boutiques around the world.

Iconic creations and exclusive Holiday collections

This pop-up offers a full immersion into Baobab Collection’s world, showcasing both its iconic creations and its special Holidays collection. Visitors will discover luxurious candles, elegant diffusers, and exclusive gift sets designed especially for the festive season.