NEW FLAGSHIP STORE IN PARIS
BAOBAB COLLECTION OPENS ON RUE DES FRANCS BOURGEOIS
A new Parisian address in the heart of Le Marais
On November 15th, 2025, Baobab Collection opened the doors of its new boutique at 23 Rue des Francs-Bourgeois, in the 4th arrondissement of Paris. This fourth Parisian location reaffirms the strong bond between the Belgian Maison and the French capital, while marking a new milestone in its development in France.
A setting inspired by travel
Designed as an intimate and sensory space, this new Baobab Collection boutique evokes the apartment of an aesthete traveller who collects rare objects and distant memories.
Upon entering, the baobab tree - founding symbol of the Maison - stands proudly as a central piece. It embodies strength, beauty, and longevity. Around it, the brand’s iconic collections and limited editions are revealed through a subtle interplay of textures and light, paying tribute to the artisanal craftsmanship that defines the brand’s reputation.
An immersive and sensory experience
The boutique invites visitors into a complete immersion in the olfactory and visual world of Baobab Collection. Natural tones, raw textures, and soft lighting create a setting that transforms each visit into a sensory ritual: lighting a candle becomes a moment of emotion, a celebration of gesture and time.
A concept by Studio La Petite and Detailworks
This new retail concept was designed and adapted by Studio La Petite, in collaboration with Détail Studio for the layout. Together, they have created a space that perfectly captures the soul of Baobab Collection, a balance between design, fragrance, and travel.
Our store
23 Rue des Francs Bourgeois, 75004 Paris
Monday - Saturday: 11 am - 7 pm
Sunday: 1 pm - 7 pm
